Front of book adverts designed for the Daily Mirror, in HUB style.
These were to test different creatives to see how they would perform, using alternative imagery to the more traditional approach. The main focus was to encourage customer calls so a prominent, eye-catching CTA was key.
These were to test different creatives to see how they would perform, using alternative imagery to the more traditional approach. The main focus was to encourage customer calls so a prominent, eye-catching CTA was key.
In terms of response, both ads were pretty equal overall. The overall consensus was that the house creative has a stronger link to the Just business and as a result is now the lead theme in their campaign.
HUB Customer Service infographic poster.
A poster for internal use, to demonstrate the ways in which HUB puts the customer first, supported by data and statistics presented as infographics. The design was well-received by the exec, who commented:
‘All our communications should look like this’.
‘All our communications should look like this’.
HUB Passport to Success
An internal website designed to help new recruits progress through the various levels of achievement required. We introduced a fun concept, Passport to Success, where every level is featured as a 'visa' which highlights each time it is reached. The ultimate aim being completion of all required 'visas' to visually complete the Passport to Success.
